I'm Joseph Rossi — a photographer based in Leytonstone, East London, shooting in Soho & Covent Garden and the surrounding area on 35mm film. Portrait shoots, couples photography, family sessions, dog photography, event coverage and brand imagery for small businesses — all made with real film, honest light and no studio stiffness.
Neon, narrow streets and late light — Soho, Chinatown and Seven Dials are made for night frames on fast film. Knowing the area means we skip the scouting and go straight to the good light — I'll suggest spots and times that suit the shoot you're after.
Twenty-five minutes on the Central line.
Photographs from my gallery are also available as archival prints.
Film slows a shoot down in the best way. Thirty-six considered frames instead of eight hundred identical ones; colours and grain that feel warm and human straight off the negative. If you've been putting off a photoshoot because it all feels a bit stiff and corporate — this is the other kind.